![](https://images.squarespace-cdn.com/content/v1/63505ea942227f669ca5ff9f/9ec2ec84-5044-4e09-9897-c2e51f298668/Screen+Shot+2022-10-26+at+3.23.58+PM.png)
Extraterrestrial Pizza is a company created to bring new meaning and style to the pizza-eating experience. We pride ourselves on customer satisfaction as well as quality products. This company is dedicated to immersing its audience into a world like no other when eating or dining with us. Not only will you feel like you're on a different planet when you dine with us, but you will also be experiencing the best pizza in the galaxy.
Branding - Extraterrestrial Pizza
Brief:
For this assignment, I was tasked with creating a brand/brand identity for a pop-up shop in which we were to design the interior and exterior space of the pop-up shop. After creating the pop-up shop space, I created a coupon book mail piece along with multiple other deliverables. Finally, I would create a fully interactive website for my company.
![BusinessCardMockup.jpg](https://images.squarespace-cdn.com/content/v1/63505ea942227f669ca5ff9f/2739e6b7-6233-4b3a-972b-e04d65b10198/BusinessCardMockup.jpg)
![Front.jpg](https://images.squarespace-cdn.com/content/v1/63505ea942227f669ca5ff9f/564a4e9c-1489-4b5d-9f82-36dcb6c27b5b/Front.jpg)
![Open1.jpg](https://images.squarespace-cdn.com/content/v1/63505ea942227f669ca5ff9f/df0ea4a1-c91c-4f1f-a84f-3271baee4adc/Open1.jpg)
![Open2.jpg](https://images.squarespace-cdn.com/content/v1/63505ea942227f669ca5ff9f/3610472b-8a08-4b16-964a-1ec439741b9d/Open2.jpg)
![Open3.jpg](https://images.squarespace-cdn.com/content/v1/63505ea942227f669ca5ff9f/1666817439595-16A191YWJG02WUZ0SEN3/Open3.jpg)
![Envelope2.jpg](https://images.squarespace-cdn.com/content/v1/63505ea942227f669ca5ff9f/b1357858-97ee-4b5f-8048-c84182fa95ba/Envelope2.jpg)
![Envelope.jpg](https://images.squarespace-cdn.com/content/v1/63505ea942227f669ca5ff9f/ed2c5a96-9db1-4b93-9b02-4c668612eb84/Envelope.jpg)
Ideation:
My brand is a pizza company based around an alien-like theme that immerses you into a different type of world. That is where the name Extraterrestrial Pizza came from. Extraterrestrial is something that is not from earth. That is why my logo consists of a piece of pizza with an alien face on it and an alien-like spaceship hovering above to serve as the crust.
Challenges and solutions:
This project challenged me to dig deeper into the branding and identity process to create several pieces that were cohesive throughout my entire brand.