Ace & Ale Brewing Company
Disc Golf - Food & Drink
Design Problem/Opportunity Analysis
Create an interactive facility experience that allows for casual disc golf while relaxing and enjoying food and beverages. This unique experience brings opportunities for people in the community to come together and enjoy an affordable, accessible, and healthy way to spend their time.
Design Problem/Opportunity Statement
Addressing the lack of casual, community entertainment centers which are an affordable, accessible, and healthy way to spend time all year round.
Creative Strategy
Create a unique, interactive community area that welcomes people of all ages to enjoy disc golf and alcoholic beverages if they are of age. This area will bring family and friends together year-round to have a good, stress-free time and doesn’t require you to break the bank either.
Logo & Name History
The Ace & Ale logo originated from a play on words combining the greatest feeling in disc golf and the greatest kind of beverage to enjoy while playing disc golf. An ace in disc golf is the official name for a hole-in-one. The symbol above the “&” includes a combination of a disc golf basket and a beer bottle.