Iowa State University
CALS Strategic Plan
Brief:
For this piece of work during my internship, I was tasked with creating and designing a set of flyers for the College of Agricultural and Life Science's strategic plan. I created 5 versions of the flyer with the only difference being the header images. This was so that the different flyers would appeal to different people in different departments within the College of Agricultural and Life Sciences.
Ideation:
I was given certain information and text that had to be included on the flyers but was given free rein as to how I wanted to layout and display the information. I knew that the front side of the flyer was going to have to be pretty text-heavy so that is why I wanted the backside to be more visually appealing with some infographic-like displays and not so overloaded with text. The flyer also had to follow Iowa State University’s branding guidelines by using their official colors, fonts, and logos/wordmarks.
Challenges and solutions:
This project challenged me to follow a set of brand guidelines as well as to figure out a unique way to display information in an infographic way that was more appealing and easier to understand for an audience.